Interactive historical displays are intertwined with a contemporary shopping district highlighting the most creative and unique products available within the UAE.

Bridging international cultures with the quintessential urban experience, the Souq Zone will offer visitors a unique retail experience inspired by the rich heritage and cultural exchange the UAE is now renowned for worldwide.

This zone, which is also spread throughout different areas of the festival this year, will feature an impressive assortment of local traditional shops as well as a wide array of international brands, all while providing beautiful sights of artistic and creative achievement in jewellery making, dhow painting, Pop Up culture and much more.